Address IQ
Target past customers with addressable geofencing services
hyper TARGET AUDIENCE
Do you have a list of customers or business addresses?
Addressable Geofencing leverages location-based marketing to improve targeting across the U.S., offering higher frequencies, better reach, and foot traffic attribution capability for customers – because who doesn’t love getting more bang for their buck?
This technique is invaluable when it comes to connecting with specific households or businesses, allowing you to make your address targeted campaigns even more effective! One of our clients has a biz in Alaska uses geofencing to hyper-target their audience.
- Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90% Match Rate
- Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
- Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable IQ campaigns to track uplift in foot traffic to the advertiser’s location.
- Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT Ad campaigns with address IQ
- More Precise Than IP Targeting
Geo Zone Conversion Reporting
Learn more about our addressable geofencing and conversion zone customer tracking capabilities.
Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).
Are you interested in leveraging our Idaho team’s location based marketing services and technology to directly communicate with and reach your desired audience? If so, contact us to learn how we can develop a granular campaign tailored to your business and organizational goals.
