Gone are the days of haphazard digital marketing tactics. In this era of groundbreaking technologies and data-driven insights, the power of random marketing is now a thing of the past.
What is Behavioral Targeting?
Behavioral targeting is a marketing method that uses web user information to strengthen advertising companies. The technique involves gathering data from a variety of sources about the potential customer’s online browsing and behaviors.
The primary purpose of our behavioral marketing services is to deliver advertising to the individuals that have shown the most interest in our clients’ products, like the online store A Happy Camper. The process involves compiling web searches, purchase histories, frequently visited websites, and other information to create a full user profile, revealing what your audience wants, avoids, and purchases.
