The ability to target both the big screen and small screens.
What Is OTT Advertising – Combine Precision of Geofencing
For some time, advertisers have used geofencing marketing in a localized way, targeting consumers in precise areas. Many of those same midsize companies didn’t have the budgets to advertise on TV Stations. Now, it’s possible for those with and without TV budgets to advertise through Connected TV & Over The Top Devices.
When we say hyper-local precision, we truly mean it. By combining CTV advertising and geofencing, layered in with over 1,300 demographic and psychographic variables that our digital agency can pull from to target your ideal consumer, we ensure your brand cuts through the noise. Whether you want to deploy OTT advertising or leverage programmatic advertising to reach households on both big and small screens, our team utilizes advanced geofencing marketing and addressable geofencing strategies. Best of all, we can tie these campaigns directly to your physical store location through conversion zone tracking to measure real-world foot traffic.
Addressable Geofencing + Programmatic TV = Big Wins For Enterprises
Do you have a list of customers or business addresses?
Our team offers Addressable Geo-Fencing that can be used both as a stand-alone tactic and to improve the results of addressable programmatic TV campaigns, direct mail campaigns, and other marketing efforts that target specific households.
By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.
Additional Benefits:
- Ability to target at the screen size
- Reach a unique group of video consumers that advertisers can’t target with traditional TV commercials.
- Allows advertisers to couple the impact of TV with the precision of digital
- Allows advertisers to couple theOTT-only households tripled since 2019 impact of TV with the precision of digital
- 85% of Households now have OTT/CTV
- TV budgets now moving to digital
- Inventory increasing quickly
- Targeting capabilities rapidly expanding
