The ability to target both the big screen and small screens.
What Is OTT Advertising – Combine Precision of Geofencing
For some time, advertisers have used geofencing marketing in a localized way, relying on a trusted geofencing marketing agency Twin Falls businesses depend on to target consumers in precise areas. Many of those same midsize companies didn’t have the budgets to advertise on traditional TV stations. Now, it’s possible for those with and without TV budgets to advertise through Connected TV & Over The Top Devices.
When you partner with a leading digital marketing agency Southern Idaho trusts, unlocking these advanced capabilities becomes seamless. As a premier small business marketing agency Twin Falls companies partner with for growth, we specialize in Connected TV (CTV) advertising Idaho wide, pairing high-impact video with programmatic advertising Southern Idaho brands use to dominate their markets.
Whether you are searching for the best SEO company for small businesses Twin Falls has to offer, need a comprehensive overhaul from a top-rated web design and marketing Twin Falls provider, or want to consult with top-rated marketing consultants Twin Falls ID businesses recommend, our team delivers results that elevate your entire digital presence.
When we say hyper-local precision, we truly mean it. By combining CTV advertising and geofencing, layered in with over 1,300 demographic and psychographic variables that our digital agency can pull from to target your ideal consumer, we ensure your brand cuts through the noise. Whether you want to deploy OTT advertising or leverage programmatic advertising to reach households on both big and small screens, our team utilizes advanced geofencing marketing and addressable geofencing strategies. Best of all, we can tie these campaigns directly to your physical store location through conversion zone tracking to measure real-world foot traffic.
Addressable Geofencing + Programmatic TV = Big Wins For Enterprises
Do you have a list of customers or business addresses?
Our team offers Addressable Geo-Fencing that can be used both as a stand-alone tactic and to improve the results of addressable programmatic TV campaigns, direct mail campaigns, and other marketing efforts that target specific households.
By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.
Additional Benefits:
- Ability to target at the screen size
- Reach a unique group of video consumers that advertisers can’t target with traditional TV commercials.
- Allows advertisers to couple the impact of TV with the precision of digital
- Allows advertisers to couple theOTT-only households tripled since 2019 impact of TV with the precision of digital
- 85% of Households now have OTT/CTV
- TV budgets now moving to digital
- Inventory increasing quickly
- Targeting capabilities rapidly expanding
