We offer full visibility and control for each keyword targeted.
Layering our search retargeting services we offer in Idaho gives you the chance to reach those same people searching on Google, but at a fraction of the cost. Search Retargeting allows you to reach the same searchers, everywhere they go around the web.
What is Search Retargeting?
Search retargeting is a form of targeting display advertising that
allows marketers to serve display ads to users based on their search behavior.
While search retargeting is a highly cost-effective way to get in front of the right people in a competitive keyword market, it is also allows you to stay in front of those users while they browse the web.
For advertisers, finding customers who are ready to buy can be a tough game – especially when everyone is vying for their attention. It all starts with selecting the right keywords, creating compelling ads, and placing competitive bids. But with the average Google searcher only hanging around for a minute, how do you seal the deal? That’s the million-dollar question that keeps marketers up at night. The pressure is on to find fresh, innovative ways to attract and convert active shoppers and researchers. It’s a high-stakes challenge, but one worth taking for those who are committed to staying ahead in the game.
Search Retargeting Benefits
- Can tap into search engines and search bars including Google, Bing, Yahoo, AOL, Ask Jeeves and other popular websites and reach those people who performed search on the 1,000’s of websites and mobile apps we have access to.
- Target people at the individual level….not in just user groups
- Perform of look-back of searchers who have performed searches going back 1 hour to 30 days.
- Utilize the same Google Ads data and keyword history to inform the targeted keywords you can go after with our search retargeting platform
- The expected Cost Per Click via search retargeting can be many times less expensive than the cost per click on popular search engines such as Google
- Makes the perfect compliment to Geofencing, Site Retargeting, and other Programmatic Display campaigns. Also works well with Google Ads remarketing services.
