As a CMO, marketing director, owner or business owner, one of your main priorities for your business is ensuring that your website performs optimally.
After all, a well-performing website can do wonders for your brand reputation, customer trust, lead generation, and ultimately, sales.
However, if you’ve opted for a template-based website, you may already be experiencing an underperforming website. In this blog post, we’ll explore the reasons why template-based websites tend to underperform and what you can do about it.
1. Generic Designs
One of the main limitations of template-based websites is that they tend to have a generic design. While the templates may look attractive, they are often used by thousands of other websites, making it difficult to stand out.
The result is a website that is devoid of uniqueness and fails to capture the attention of visitors. A website redesign or custom-made website could help elevate your brand and ensure better representation online.
2. Compromised User Experience
A big difference in template-based websites tends to be the lack of complete control over the user experience – you have to work with what the template offers. As a result, template-based websites may not be optimized for usability and user experience, leading to a high bounce rate.
Custom websites, on the other hand, can offer more flexibility in terms of custom user experience and design, all according to your target audience.
3. Performance Related Issues
Template-based websites come with lots of code that your website might not need, causing slow loading times.
Additionally, templates are known to have compatibility issues with some of the plugins or software that businesses rely on for website functionality, leading to website downtime and crashes. Custom-made websites, on the other hand, are built from scratch with the latest technologies and performance-related best practices in mind, providing a website that is faster and more reliable.
4. Limited Flexibility and Scalability
Template-based websites may initially seem like a good option for a startup or small business, but when the time for growth comes, templates may not be scalable to support growing business needs.
Custom-made websites are built to scale, with the flexibility for growth ranging from your growing number of clients to the increasing complexity of product and service offerings.
In conclusion, while template website builders might have their advantages, they are usually limited in terms of flexibility, scalability, performance, and design uniqueness. In contrast, custom-made websites provide businesses with full control over their website to fulfill marketing, branding, and business objectives. For business owners looking to boost their online presence, investing in a custom website can be the best way to improve their website’s performance.
You can begin by partnering with leading website development experts who will ensure that your website stands out from your competition.
For more information or to
get started on a new custom website today,
call Next Level Solutions
