Our marketing and geofencing company is based in Idaho and uses conversion zones for remarketing. Conversion zones are a powerful means to track your online advertising to offline storefront traffic and conversions (meaning those people who physically went to a particular location as a results of seeing your ads).
How does it work?
Based in Idaho, our geofencing and targeted ad marketing company is able to track the number of people who have “naturally” visited your store versus the number of people who visited your store as a result of seeing your ads. We call this “geo lift”. We calculate it by looking at the percent increase in natural store front visitor’s vs advertising percent increase in store front visitors. Now you really know how effective your advertising is going. Our agency serves companies in Boise, Twin Falls, and beyond.