Search retargeting is a form of targeting display advertising that allows marketers to serve display ads to users based on their search behavior. While search retargeting is a highly cost-effective way to get in front of the right people in a competitive keyword market, it also allows you to stay in front of those users while they browse the web with our display advertising service.
We offer full visibility and control for each keyword targeted. Just like in search marketing, the ability to vary bids for each individual keyword is a must in order to achieve optimum results. Layering our search retargeting services gives you the chance to reach those same people searching on Google, but at a lower cost per click. Our display advertising services allow you to reach the same searchers, everywhere they go around the web.
Buying intent matters to many advertisers – Developing new ways to find those who are active shoppers or researchers can be challenging in a competitive marketplace. For years, Google Ads (PPC) has provided the best means to serve ads to people actively searching for a product, service or anything in between. Choose your keywords, develop your ads, bid on those keywords, and hit go. Those shoppers only spend a maximum of 1 minutes on Google, Bing or Yahoo. Then what? How can we get those customers??
Search Retargeting Benefits:
- Can tap into search engines and search bars including Google, Bing, Yahoo, AOL, Ask Jeeves and other popular websites and reach those people who performed searches on the 1,000’s of websites and mobile apps we have access to.
- Target people at the individual level….not in just user groups
- Perform a look-back of searchers who have performed searches going back 1 hour to 30 days.
- Utilize the same Google Ads data and keyword history to inform the targeted keywords you can go after with our search retargeting platform
- The expected Cost Per Click via search retargeting can be many times less expensive than the cost per click on popular search engines such as Google
- Makes the perfect compliment to Geofencing, Site Retargeting, and other Programmatic Display campaigns. Also works well with Google Ads remarketing services.
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