What Better Way To Engage With People That Are Consuming Content
Relevant To Your Product Or Service Offering?
With access to over 300 contextual advertising categories, our programmatic solution allows advertisers to serve Ads on websites classified in specific categories ranging from healthcare, and education to politics and business. Our agency uses Google Ads and other resources to display relevant advertising to your audience.
Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and you only serve valuable impressions to the right viewers. This is the perfect way to ensure your ads are being served to your target audience.
What is Contextual Targeting?
Contextual targeting is the practice of displaying ads based on a website’s content. Think: placing an ad for dishware on a recipe site, or an ad for running shoes on a running forum. It’s kind of like the digital version of placing a print ad in a niche magazine.