For some time, advertisers have used geofencing marketing in a localized way, targeting consumers in precise areas. Many of those same midsize companies didn’t have the budgets to advertise on TV Stations. Now, it’s possible for those with and without TV budgets to advertise through Connected TV & Over The Top Devices.
There are an estimated 71 million “cord-cutters” and “cord-nevers” in the US only reachable by Connected TV and digital channels. Connected TV advertising (CTV) & OTT Advertising provides enterprises with a programmatic advertising platform for engaging digital TV streamers with the level of precision you expect from all your campaigns: in-market audiences, demographics, offline behaviors and of course geofencing & household geofencing.
Over the top (OTT) refers to film and television content provided via a high-speed Internet connection rather than a cable or satellite provider. Viewers who dislike paying for bundled content are often referred to as cord cutters.
When we say hyper local precision, we truly mean it. When you combine CTV connected tv advertising, with geofencing, layered in with over 1,300 demographic and psychographic variables that our connected tv advertising team in Idaho can pull from to target your ideal consumer, we are ensuring advertisers are reaching those who are most likely to become a customer. And the best part…..we can still measure foot traffic to your stores for those who have a retail and brick/mortar presence.
Do you have a list of customers or business addresses? Our team in Idaho offers Addressable Geo-Fencing that can be used both as a stand-alone tactic and to improve the results of addressable programmatic TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.