Digital Advertising vs. Traditional Advertising: Targeting your Audience

At Next Level Digital Solutions, the only thing we do is digital – but that’s not to say we aren’t knowledgeable about traditional advertising as well. In fact, it’s that knowledge that makes us confident in the effectiveness of our targeted, digital advertising campaigns.

So in what ways does digital advertising differ from traditional advertising when it comes to targeting your audience?

Targeting your Audience

Picture traditional advertising a bit like that old metaphor of throwing spaghetti at the wall and seeing what sticks. But we’re not talking one small noodle – we’re talking the whole pot of spaghetti – hundreds or thousands of noodles smacking your wall and falling to a sloppy heap on the floor of your kitchen. Cut to the wall, and you’ll see just a few noodles have stuck.

That’s often what it’s like when you invest in traditional advertising – you may be hitting a lot of people with big newspaper, magazine and television buys, but how many are actually your target demographic? How many will see and absorb the message you’re trying to relay with your advertising? In most cases the answer is a very small percentage, or just a few noodles.

When it comes to digital advertising, the people who are most likely to be responsive to your message are ones that are currently searching for your products/services in your area. So instead of blanket advertising campaigns, you’re connecting on a granular level with your most receptive potential clients – and maximizing your ROI.

Digital advertising helps you spend smarter. Traditional campaigns are often costly and out of reach for many small businesses, while digital marketing can optimize your available budget and reach a more engaged audience. Considering the boundlessness of mobile phones in today’s society – being able to reach potential clients where they are, on their schedule is unique to digital advertising.

By utilizing advanced targeting available through digital advertising, you can reach further into your audience to identify people with certain interests, incomes, behaviors and more.

As always, remember that there is no “one size fits all” recommendation that works for every business. Let Next Level Digital Solutions work with you to determine the most effective way to reach your audience. Contact us by visiting our website or calling 916-548-6563.to see how digital advertising could help grow your business.